Every great place begins as an idea.
We imagine cities not as grids...
...but as living, breathing stories.
We build for the way people want to live —
connected, vibrant, and alive.
Our name means 'alive neighborhood'
a promise at the heart of everything we build.
We don't just construct buildings.
We cultivate neighborhoods where life happens naturally.
People
Designing for authentic connection and the creative class where encounters turn into opportunities.
Places
Spaces that feel both designed and discovered, balancing beauty with belonging.
Neighborhoods
Ecosystems where culture, commerce, and community thrive together.
By placing people at the center, we’re shaping neighborhoods that breathe with Riyadh’s future, and beyond.
A creative habitat blending
business, culture, and community.
Work Resort Concept
Saudi’s first Entertainment HQ & Work Resort, blending inspiring workspaces with vibrant culture, public spaces, and lifestyle.
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Mixed-Used District
A harmonious blend of living, working, and gathering — designed to inspire connection and everyday life.
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